Friday, November 09, 2007

Green is Universal - My Ass!

At first I thought the whole "Green is Universal" campaign was brilliant. But then today I was watching The Today Show, as they televised from a helicopter the truck bringing the 84 foot tree to Rockefeller Center, an annual tradition. In my opinion NBC and Universal blew it. This being the 75th anniversary of the tree, Universal could have made a real statement. They could have said and probably should have said no tree. Or they could have made a huge display of living trees that could show how to celebrate an environmentally aware Christmas. Then after Christmas planted those trees in some of the burned out forests of California or elsewhere.

The reporters said the Rockefeller Center tree was cut down in an environmentally sound way, they used an ax instead of a chainsaw. Also, they planned to use LED lights instead of incandescent lights. So all is environmentally good. Amazing!

Instead of capping off a great week of environmental awareness with a statement, they capped it with a big environmental blunder! Thanks NBC and Universal.

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